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Playbooks

How to read the morning brief in ten minutes

A playbook for the 7 AM email. What changed overnight, which three properties to open, and how to leave with calls to make instead of tabs to read.

Morning brief and tier email alerts: Coming soon. Save your preferences now; we'll start sending these soon. In-app alerts remain available. Sign-up, verification and password-reset emails are available.

The morning brief (Coming soon) is planned for 7 AM local with everything that changed in your cities in the last 24 hours. Here is one way to read it. The timings are a suggestion, not a measurement.

Minute one: the header

The header carries the freshness pill: when each city was last checked and when the next check lands. If a city is amber or red, the list for that city may be behind; check the app before you rely on it.

Minutes two to four: what changed

The first block lists what arrived, what was cut, what changed status, and what moved up the ranking since yesterday's brief. Read this first. A price cut on a property already on your list is a reason to call today; a new arrival above your percentile tier is a reason to open the anatomy.

Minutes five to eight: the top three

Open the three properties at the top of your primary city. Read the anatomy, not only the rank. Note the leading components and caveats: days on market versus the city median, price-cut velocity, valuation confidence or property fit. Mark each one saved or skipped.

Minutes nine and ten: the calls

Write the three calls in your pipeline with the signal you will lead with. Then close the email. The list is checked again every two hours between 7 AM and 9 PM market-local; if something crosses your percentile tier, the alert comes to you.

What to change if the brief is too long

If the top block is too broad, switch the city from Strong to Top. If it runs empty for a week, switch from Top to Strong or add a second lens. The tier editor previews the current count.